Data Feed Transformation Drove $2.4M Incremental Revenue
The Challenge
RetailSolutions Pro had 14,000+ SKUs across Google Shopping, Amazon, and 30+ other channels, but their data feeds were unoptimized — weak titles, missing GTINs, stale pricing, and thin descriptions. Shopping campaign ROAS sat at 1.8x. Their previous agency had blamed bid strategy, but the real problem was data quality.
Our Solution
Our team performed a complete audit and identified 6 critical failure categories. We rebuilt feed titles using our Brand + Type + Attribute + Variant formula, enriched descriptions to 600+ characters average, fixed 4,200 missing GTINs, implemented 30-minute price update cycles, and remapped 8,000 products to correct Google Taxonomy categories. We also restructured Shopping campaigns around the improved data.
Results Delivered
Shopping ROAS jumped from 1.8x to 3.9x within 90 days. Wasted spend dropped 40%. Incremental revenue attributable to the feed improvements reached $2.4M in the first 12 months.
"Block Logic's tech-marketing hybrid approach is unlike any agency we've worked with. The feed rebuild paid for itself in the first month."
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