Custom eCommerce Platform Increased Conversion Rate by 62%
The Challenge
UrbanThreads was running on an off-the-shelf platform that couldn't support their complex product customization flow for 500+ SKU combinations. Cart abandonment was 81% and checkout required 7 steps. Their platform provider couldn't deliver the real-time configurator they needed.
Our Solution
Block Logic built a fully custom eCommerce platform using Next.js and headless commerce architecture. The centerpiece was a real-time 3D product configurator rendering customizations instantly using Three.js. We streamlined checkout to 2 steps, added an ML-powered size recommendation engine trained on return data, and built a headless CMS for the marketing team. The platform handles 50,000 concurrent users with sub-200ms response times.
Results Delivered
Conversion rate increased 62% within 30 days of launch. Cart abandonment dropped from 81% to 46%. Revenue 3.2x'd in the first 12 months. Size-related returns dropped 34%.
"We finally have a platform that matches our brand. The configurator alone has become a competitive advantage — customers love it."
Ready to Be Our Next Success Story?
Every engagement starts with a conversation. Let's explore what we can achieve together.